His hymn, like the vision of any company, and tells us so: more than a club. They do not want to stop being a football club is that its scope is not only the pitch, like the war not only by land. When the above post was talking about ideology, it is actually referring to the image that people perceive the club.
There is a certain political party in Spain that appropriates the word "progressive", which denies its rivals progress, because they are. Well, if we do a bit of memory, the club has long endeavored to appropriate the word 'football'. It is no longer playing well is that they are the football, and therefore others are antifútbol. The rest of the discourse on humility, and other quarry is simple garnish to accompany the true Claiming: Barça's football. To sample, three buttons:
- "Football of Barca reach the people"
- " Justice has been done football "
- "He's won the game, have triumphed values Barça"
However, the semifinals of the Champions League against Real Madrid did not harm the strategy, following controversial arbitrations, mock attacks, lack of fair play and accusations to UEFA. Viewing jeopardize the creation of the image "Barca = Football" have taken advantage when attention is focused on them during the final of the competition:
- In the moments before the match created a mosaic that read "We love football":
- They repeated with the shirts of the celebration: "Football gives you back what you give. Glory is ours. "
- And topped with a precooked sentence : "Neither we take drugs, nor do we throw away, or buy the referees. Barca only does one thing: play football. "
In short, are the football, so the others are antifútbol, except those who play as they say. That is their "ideology", that's the image that try to instill in the minds of opponents. This strategy is not new, FC Barcelona is using a law declared in 1999 by Al Reis and Jack Trout in their 22 Immutable Laws of Marketing . Barca actually being used and the compliance to the letter:
- Law of leadership, "It is better to be the first to be the best." Nobody had dared before these humble to say that when they win, wins the game. Of course, no matter what Chelsea and Inter gave him hard.
- Law of the category, "If you can not be the first in a category, create a new one which can be the first." Madrid is the best club in the twentieth century and most successful enough that Barcelona does not matter, they invented the tikitaka, the Dream Team, to love and be football.
- Law of the mind, "It is better to be first in mind that the first point of sale '. Barca play the most beautiful and attack the football. No matter how many titles are or who is more scorer.
- Law of perception, "Marketing is not a battle of products, is a battle of perceptions." Real are top scorers and has more titles, but the club is football.
- Law of concentration, "The most powerful concept in marketing is to appropriate a word in the minds of people." He won the club, won the Overall total. Barça is the football. FOOTBALL.
- Law of exclusivity, "Two companies can not own the same word in the minds of customers." Barça is the football, the rival (Madrid, Inter, Chelsea, etc.) Is antifútbol. Nobody plays like Barca, his style is best.
- Law of the stairs, "What strategy to use depends on the stage holding the ladder." It attacks the leader who is accepted, the club is not the most successful team, so he employs the discourse of playing football or fubolística justice has been done when they win.
- Law of duality, "In the long run, every market becomes a two-horse race." Madrid vs. Barca, others hardly any.
- Law of the opposite, "If you opt for second place, your strategy is determined by the leader." When a company is in second place, their strategies should be focused on the strength of the leader. After identifying the strength, the competitor should not be better, but different. Real Madrid, more titles, the club, humility and football.
- Law Division, "Over time, a category will divide and become two or more categories." He who has more titles, playing football.
- Law perspective, "The effects of marketing are long term." Barca's victory is the triumph of values, is the vision you want your president.
- Line Extension Act, "There is an irresistible pressure to extend the brand value." Section basketball, handball, football, hockey, etc..
- Law of Sacrifice, "You have to give up something to get something." In a company there are three aspects expendable: product line, target market and constant change. In this case, the club have been sacrificed by the Catalan sector of their fans and the public. On the other hand, has resigned to constant change to give continuity to a result proven coach.
- Law of the feature, "For every attribute, there is another equally effective otherwise." The Madrid, despite not having attribute, is the most successful, so the club decided to be football.
- Law of sincerity, "When you admit a negative, people will recognize something positive." Hence the insistence of Barca in not being proud and humble.
- Law of the singularity, "In every situation only one move will produce substantial results." The expulsion of the rival was a solution to a deadlock situation. Faced with a threat to their image, it diverts attention to the controversial rival, how bad it is Mourinho.
- Law of the unpredictable, "Unless you list the plans of their competitors, you can not predict the future." So is sought is sought to alleviate the unexpected, not only is a sports management, there is a strategic long-term image and positioning in the competitions governing bodies .
- Law of Success, "Success often leads to arrogance and arrogance to failure." Guardiola reminded at every press conference the mantra of humility and the time that the club is confident, has been defeated (Inter and Madrid).
- Act for failure, "Failure is part of our life and we must accept it." Official discourse of humility again.
- Act sensational note, "In many cases the situation is the opposite of what appears in the press." Barca in the media is the League, the humility, the best team in history ... Mourinho is Lucifer , Hitler , Mayor Oreja, Esperanza Aguirre ...
- Law of acceleration, "Successful programs are not built on fads, but about trends." There is a discourse that says that since Cruyff joined Barca settled total football at the club. The Dream Team would be the continuation of the speech, as would the current computer.
- Resources Act, "Without adequate funding, an idea does not get off the ground." You assume some funds to Barca.
Do not be afraid, not ideology, not politics, is pure marketing and must be combated. There is no other: they have not raised a football battle medium to long term to topple Real Madrid and put in place. They are the first marketing techniques have been applied to war in the world of football and not merely advertising of the signings of figures.
But not the Cunico panda or discouragement among Whites. The important thing now is to hit it, hit hard. In addition to showing the world how dirty the word "football" with his schemes, apply the law of concentration and the attributes and appropriate a word that hurts them now that they're death boxes. It occurs to me the word PURITY, as is the target of our shirts, as is our game, as our behavior and our spirit. What about the face the word "purity" with our nemesis? Well, in addition to light our virtues, its faults are remembered (theater, doping, referees, Villar, UNICEF) smashing the image-word SOCCER which appropriated, because essentially have soiled.
It has opened a new era for football, an era where corruption of judges is rampant, blatant manipulation and games are also played off the court. An era in which the marketing of war is a powerful weapon and there are an army that knows how to use gunpowder.
On Tuesday March 9 had an interview with the district council Barajas, Tomas Serrano. The meeting made by us the following proposal:
We propose, instead of or supplementing the designation of a street to Blas de Lezo, christened Blas de Lezo Park, located between the Paseo de la Alameda de Osuna, the former Coca-Cola factory, the railway and Glen, within Quarter of Alameda in the District of Barajas.
Why this proposal? Because as we saw earlier is very difficult to get a street by the lack of availability of the same. Get baptized a park is much more feasible, and it has a name. The point is that upon receiving a request as possible, it is likely that the character and Dimensionen realize its importance. It is a form of entry, the important thing is to try to raise awareness of the terrible injustice has been committed. On the other hand a park has a positive image and allows the future installation of a statue.
Why in this park? Because it had no name, is nice, the environment is good, is next to other famous parks (El Capricho, Juan Carlos I) and because it fits with the surrounding neighborhood where, Alameda de Osuna. This neighborhood has the characteristic that most of its streets refer to ships, see Carabela, Sloop, Galleon, Ship, Brigantine, Canoeing, Sailing etc. The streets of illustrious sailors are in the neighborhood of Salamanca, where it is difficult to get something, but the ships of the Alameda can be great companions to Blas de Lezo.
But come to the meeting, Councillor graciously welcomed us and tried to tell him who was Blas de Lezo, he made the proposal, we were talking about it and seeing how fit, but what sparked the spirit of Don Thomas was put to a in a neighborhood of marine vessels and support of your signatures, was that it was a citizens' initiative and not something two geeks. So I agreed to submit the proposal to the next plenary session in the Plaza de la Villa, and that is where must be approved by Ana Botella, environmental councilor, who will have jurisdiction over the parks. He handed the dossier of the proposal and signatures, and tell the council that if they happened to find out about Blas de Lezo had no doubt they would give a park, a street and a statue.
In short, we did what was in our hand, but would be ideal to contact Dona Ana Botella, to put it on record and tell you who was this guy Blas de Lezo. What Just ask the English!
PS: I facilitated the dossier of the proposal for you to see details. It's simple and straightforward, trying to convey the reasons and benefits for the city. -> Dossier <-
This is my tribute to all the heroes who fought on May 2, 1808. To all those who rose in Spain against the invader. Viva Madrid! Long live Spain!
Thank you for your sacrifice.
Continuing the work of honor and memory retrieval of Blas de Lezo , now we have decided that this sea has a street legend in the capital of Spain, Madrid.
I have therefore arranged a collection of signatures on paper and online under this request:
"We ask the Hon. Madrid City Council the naming of "Blas de Lezo" one of the vials or places in the municipality of Madrid.
Blas de Lezo and Olavarrieta born in Tickets (Guipúzcoa) on February 3, 1689, was a Spanish admiral during 40 years participated in 22 fights that always emerged victorious despite suffering terrible mutilations he promptly became one-eyed, lame and maimed . His life story is impressive, extremely large and unknown to most locals, but stands out greatly, and still legendary throughout Europe, the defense of Cartagena de Indias in 1741. In this episode, which ultimately cost him his life, he defeated an English fleet of 186 ships and about 25,000 men, with only 6 ships and 2500 men. This is a surprising fact and unjustly neglected by historians English and Spanish. Blas de Lezo staying undefeated died after the battle on September 7, 1741. His brilliant career assured the maritime domain of the Spanish Empire for 60 years. He was one of the best strategists in the history of the Spanish Armada, while one of the greatest unknown ended up dying in the ungrateful forgetfulness.
We therefore request that meet our request to honor the memory of such illustrious Spanish without which our history and South America have been very different. "
Now you can sign if you wish by clicking here . It's all a matter of honor the life of this forgotten hero.
IMPORTANT NOTE:
- Already submitted the proposal to the council.
- The old page collection of signatures disappeared without notice.
- More information: http://www.elguaridadegoyix.com/puente-de-mando/sobre-las-firmas-para-blas-de-lezo
UPDATE: Blas de Lezo HAVE AN AVENUE - Read more
Shame, defilement, degradation, manipulation, usury ... all that and more has become the once legendary Rock in Rio Rotten by the desire to make money from their owners first came to Brazil for the first time betraying his own name which indicated venue, Rio de Janeiro. Since then celebrate sought to make more money annually roaming various cities such as Lisbon, Madrid, Buenos Aires became the worst of the circus, like a trademark or a NBA franchise instead of the longest established festival and popularity the planet. But the worst betrayal perpetrated by the mob that has rights, divorce for the second time the event name your poster degrading going from bands like AC / DC, Rod Stewart, Iron Maiden, Metallica, Sepultura, Scorpions, Red Hot Chili Peppers Guns n 'Roses, Whitesnake, or Queen, formations and artists who may be famous in Spain there are world-class (except two or three). We are talking about the most important international festival in the world and in Spain we have the embarrassment of collecting the radio format concubinage as Estopa gypsy or accompanied by Canto del Loco people really mediocre in the international music scene or just finishes like Jamiroquai. Radiobasura up in the soup, how will recognize that the most important festival groups should be banned in the 40? So neither rock nor river, POP IN RIO.
That is the closure in which these people live in impoverished by festival organizers stinginess and exclusionary because it ignores other genres including everything that sounds like electric guitar, that is, its origins. That is the ignorance of all the sheep that the scammer will pay 69 euros net for a day and as gentlemen attending an event that does not even have time continuum (which has seen a festival and divided into several weekend) a basic to disconnect, offset and meet people from everywhere. They say it's for charity but all I see are already taking other artistuchos paying exorbitant amounts. Enriched but, yes, "For a Better World" as its motto says, making it now Olé his balls, while sheep and believe it to pay, no problems. As will be indoctrinated orderly flock to bleat their idols, artists that are not worth a penny, nor will the history of music as it has done this late festival. Rest in peace.
